THE DOWNLOADS

As part of the Focus on Fiduciary campaign, NAPFA has created several materials that consumer, advisors, and media representatives can use to help get the word out about the importance of a Fiduciary Standard in the financial industry.  You are invited to download these resources and use them throughout the year – not just during the summer when the campaign takes place.

If you would like to discuss the need for additional materials, please contact NAPFA directly at 800-366-2732.  We want to ensure you have the tools you need to help consumers Focus on Fiduciary!

Public Service Announcements (Pre-Recorded Radio Ads)

· 15 Second Ad – Best Interests
· 15 Second Ad – Trust, Loyalty, and Disclosure
· 15 Second Ad – Professionals
· 15 Second Ad – Compensation
· 30 Second Ad – Best Interests
· 30 Second Ad – Trust, Loyalty, and Disclosure
· 30 Second Ad – Professionals
· 30 Second Ad – Compensation

Public Service Announcements (Radio Ad Scripts)

· 15 Second Ad Script – Best Interests
· 15 Second Ad Script – Trust, Loyalty, and Disclosure
· 15 Second Ad Script – Professionals
· 15 Second Ad Script – Compensation
· 30 Second Ad Script – Best Interests
· 30 Second Ad Script – Trust, Loyalty, and Disclosure
· 30 Second Ad Script – Professionals
· 30 Second Ad Script – Compensation

Public Service Announcements (Print Ads)

· ¼ Page Ad

· ½ Page Ad
Horizontal Ad #1
Horizontal Ad #2
Horizontal Ad #4

· Full Page Ad
Vertical Ad #1
Vertical Ad #2
Vertical Ad #4

· Flyer
Handout #1
Handout #2
Handout #3

· Poster
Poster #1
Poster #2

· Fiduciary Questionnaire

· Focus on Fiduciary Logo

fi•du•ci•ar•y – A Financial Advisor held to a Fiduciary Standard occupies a position of special trust and confidence when working with a client. As a fiduciary, the Financial Advisor is required to act with undivided loyalty to the client. This includes disclosure of how the Financial Advisor is to be compensated and any corresponding conflicts of interest.

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